Resume

Evolve concepts and leverage visual storytelling to strengthen designs, enhance user experiences, and improve website interactions and navigability. Translate client requirements into innovative designs for a range of projects within the healthcare, education, social media, finance, and nonprofit sectors. Leverage skills as photographer, videographer, motion graphics designer, and graphic artist to create visual assets. Produce designs for books, brochures, and packaging for various print and product development projects.

Drive all creative efforts including conceptualizing, designing, and producing multimedia, print layout and design assets ensuring consistent branding and professional creativity throughout communications and deliverables. Lead planning, messaging development, and creative sessions to elevate content and campaign development.

Improved overall sales by optimizing shopping cart conversions and designing effective digital ads that increase marketing click-through rates to increase social media impressions.

Led design and development of projects including web, advertising, educational training and professional development, video production, print collateral, and product photography. Produced original multimedia animations; shot product videos; edited brand marketing/educational videos; contributed to visuals of all promotional campaigns for the securities training industry. Collaborated with clients to translate vision into designs and meet service level agreements (SLAs). Communicated with leadership to ensure alignment with project requirements.

Drive all creative efforts including conceptualizing, designing, and producing multimedia, print layout and design assets ensuring consistent branding and professional creativity throughout communications and deliverables. Lead planning, messaging development, and creative sessions to elevate content and campaign development.

• Conducted qualitative research via A/B testing, surveys and interviews.
• Upgraded flagship virtual classroom website for securities training program and designed student/administrator assets.
• Produced online advertising for marketing campaigns via social media platforms; incorporated Google Analytics to evaluate click-through rates, conversion on key pages, and general website traffic.
• Revitalized corporate website, developed digital elements, updated print materials for marketing videos.

Improved overall sales by optimizing shopping cart conversions and designing effective digital ads that increase marketing click-through rates to increase social media impressions.

Collaborated with the core marketing team to develop marketing collateral and advertising campaigns for device launches from Apple, Samsung, HTC, and other Fortune 500 companies. Worked with information architects to translate functional design blueprints to graphical user interface (GUI). Collaborated on UX research. Worked cross-departmentally with business areas and IT organizations to identify and quantify business issues, develop and implement strategy, and advise on technical direction.

• Contributed to Apple iPhone product launches; owned responsibility for online ad campaigns, product landing page creation; tested web asset deployments and worked with core iPhone team to deliver projects on time and on budget.
• Leveraged Agile and Waterfall methodologies to design and develop products; redlined documentations for detailed spacing, padding, alignment, font treatment, etc. as needed.